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Movimento internacional de conscientização para o controle do câncer de mama, o Outubro Rosa foi criado no início da década de 1990 pela Fundação Susan G. Komen for the Cure. A data é celebrada anualmente, com o objetivo de compartilhar informações e promover a conscientização sobre a doença; proporcionar maior acesso aos serviços de diagnóstico e de tratamento e contribuir para a redução da mortalidade. O INCA — que participa do movimento desde 2010 — promove eventos técnicos, debates e apresentações sobre o tema, assim como produz materiais e outros recursos educativos para disseminar informações sobre fatores protetores e detecção precoce do câncer de mama.
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A exposição aborda aspectos históricos, médicos e culturais das mamas, com foco no câncer e nas ações para o seu controle no Brasil. Foi elaborada no âmbito do projeto “História do Câncer – atores, cenários e políticas públicas”, uma parceria da Fundação Oswaldo Cruz (Fiocruz) com o INCA.
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Campanha de prevenção e combate ao câncer de mama, Outubro Rosa, que tem como tema: Entre de Peito Nessa Luta, segue com agenda de ações intensificadas pela Prefeitura de Imperatriz, nos bairros e povoados da zona rural. A ação desta quinta-feira, 3, foi realizada no Centro de Referência de Assistência Social, Cras do Bom Jesus, e ofertou serviços de saúde da mulher, beleza, rodas de conversa e uma palestra sobre os “Benefícios socioeconômicos que a mulher, acometida de câncer, possui dentro da rede do Sistema Único de Saúde”. Iniciativa é resultado da parceria entre as secretarias de Desenvolvimento Social e Saúde, ministrada pela assistente social, Rosiane Melo.
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